Television after TV

Essays on a Medium in Transition

Television after TV

Console-ing Passions: Television and Cultural Power

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Book Pages: 480 Illustrations: 11 b&w photos, 5 figures Published: November 2004

American Studies, Media Studies > TV

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TiVo have combined to transform the practice we call watching tv. If tv refers to the technologies, program forms, government policies, and practices of looking associated with the medium in its classic public service and three-network age, it appears that we are now entering a new phase of television. Exploring these changes, the essays in this collection consider the future of television in the United States and Europe and the scholarship and activism focused on it.

With historical, critical, and speculative essays by some of the leading television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of convergence. The essays explore a broad range of topics, including contemporary programming and advertising strategies, the use of television and the Internet among diasporic and minority populations, the innovations of new technologies like TiVo, the rise of program forms from reality tv to lifestyle programs, television’s changing role in public places and at home, the Internet’s use as a means of social activism, and television’s role in education and the arts. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television’s past, present, and future.

Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D’Acci, Anna Everett, Jostein Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson, Priscilla Peña Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, William Uricchio


“[T]his collection is broad-ranging and thought-provoking and offers much of value to students and scholars of television.” — Mike Chopra-Gant , Journal of American Studies

“Spigel and Olsson have produced a timely intervention into television scholarship and a solid contribution that would benefit current and budding scholars. The range of subjects included in Television after TV positions this tome as a good resource for current scholars who will want to keep this compendium of recent, relevant scholarship close at hand.” — Nikki Porter , Cultural Studies

"[D]etailed and coherent. . . . [A] useful summary of the scope of contemporary television studies." — Craig Hight , Media International Australia

"There's a good deal of thoughtful material here, right on the cutting edge of the changes going on in broadcast television." — Chris Sterling , Communication Booknotes Quarterly

"This collection of essays comes at a critical time, when we are looking at not just a change in media, but a change in form, practice and consequence." — Kathleen Quillian , Leonardo Reviews

“A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond." — Susan J. Douglas, coauthor of The Mommy Myth

“Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies’ future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century.” — Michele Hilmes, editor of The Television History Book


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Author/Editor Bios Back to Top

Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America.

Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

Table of Contents Back to Top
Introduction / Lynn Spigel 1

I. Industry, Programs, and Production Contexts

Convergence Television: Aggregating From and Repurposing Content in the Culture of Conglomeration / John Caldwell 41

Life-styling Britain: The 8-9 Slot on British Television / Charlotte Brundson 75

What If?: Charting Television's New Textual Boundaries / Jeffery Sconce 93

Interactive Television and Advertising Form in Contemporary U.S. Television / William Brody 113

Flexible Microcasting: Gender, Generation, and Television-Internet Convergence / Lisa Parks 133

II. Technology, Society, and Cultural Form

Television's Next Generation: Technology/Interface Culture/Flow / William Uricchio 163

The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV / Anna McCarthy 183

Broadcast Television: The Chances of Its Survival in a Digital Age / Jostein Gripsrud 210

Double Click: The Million Woman March on Television and the Internet / Anna Everett 224

III. Electronic Nations, Then and Now

One Commercial Week: Television in Sweden Prior to Public Service / Jan Olsson 249

Media Capitals: Cultural Geographies of Global TV / Michael Curtin 270

At Home with Television / David Morley 303 Reimaging Television on the Internet / Priscilla Peña Ovalle 324

IV. Television Teachers

Television, the Housewife, and the Museum of Modern Art / Lynn Spigel 349

From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television / John Hartley 386

Cultural Studies, Television Studies, and the Crisis in the Humanities / Julie D'Acci 418

Contributors 447

Index 451
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Additional InformationBack to Top
Paper ISBN: 978-0-8223-3393-7 / Cloth ISBN: 978-0-8223-3383-8
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